Non-Profit Branding

THE BRIEF

My challenge was to brand a budding non-profit. This client wanted to be taken seriously while still having a friendly and open feeling to them. With Montana Area Music Association’s (MAMA) flagship in Missoula, MT, we decided to reflect the funk the town radiates into MAMA’s image. 

 MAMA’s mission is to connect and empower musicians while working to sustain a healthy music community for the Greater Montana Area! MAMA’s branding began with their desire to include mountains, music, and community into their logo: A music staff, the acronym ‘MAMA’ shaped out as if to be mountains, and a circle to represents connection. The branding was to be overall minimalistic with a vintage flare. Combining a faded deep color palette with simple designs helped us achieve a professional yet fun brand. 

*note: Not all of MAMA’s graphic design was done by me. The specific work I have done for MAMA is below. ***MAMA WEBSITE UNDER CONSTRUCTION***